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CompuCom

CompuCom
®
Shadowbox designed this promotional video for CompuCom IT Solutions. Focusing on collaboration between technology and expertly qualified people, this video emphasizes the power of getting the right technology, in the right hands, at the right time.
Janssen Pharmaceuticals IMMagination to Impact

Janssen Pharmaceuticals
®
IMMagination to IMMpact
In this animated spot for Janssen Pharmaceuticals of Johnson and Johnson, ShadowBox animated a sparkling stars journey from IMMagination to IMMpact. This is the opening of a 5 part series of animations illustrating the Journey to develop Stelara, a treatmentment for plaque psoriasis and psoriatic arthritis.
PAH History Timeline

Pulmonary Hypertension (PAH) History

We designed this video to walk through the history of Pulmonary Hypertension (PAH). A type of high blood pressure that affects arteries in the lungs and the heart. We designed this video at an extremely wide frame size to be displayed across multiple screens spranning the length of the PAH conference room. Shadowbox designed this video multiple years in a row, giving it a fresh new look each year, and updating the latest content.
Sanofi Training Module healthFORWARD

healthFORWARD Training Modules

Shadowbox was approached to animate this training module for the new healthFORWARD program for Sanofi.
Daiichi Sankyo History Timeline

Daiichi Sankyo
Corporate History
The Oncology division of Daiichi Sankyo, Inc. [USA] asked us to tell a story of their rich international history in oncology and research. ShadowBox wrote designed, and animated this unique "timeline" video, used in exhibits and shown in presentations. DSI liked this clean graphic style and use of stock elements to bring a face to a global organization. It has been modified several times for other specialty divisions within Daiichi Sankyo, Japan.
Blue Cross of Northeastern PA

Blue Cross of Northeastern Pennsylvania
®
ShadowBox worked closely with The Agency Inside Harte Hanks for Blue Cross of Northeastern Pennsylvania to produce several educational videos, each targeting a different demographic. These videos were featured on the Blue Cross website and provided a step-by-step guide to getting health insurance.
Natrel

Natrel
® Agency of the Year
Nominated as Medical Communications Agency of the Year, NATREL USA asked ShadowBox create this line-drawn animation as a corporate ID to be played at the awards ceremony as the nominees were introduced. They now use it as an introduction to their website.
Nuvaring

Nuvaring
®
Doctors in the European Union needed some assistance introducing a new birth control device to European women. CDM•Princeton came to ShadowBox Pictures with a stylish concept, and a need for a video and animation team to develop how to make it work. The video was distributed to OB/GYN and PCP physicians throughout the continent on digital picture frames that could play the video.
Heartland Payment Systems MyPay

Heartland
® MyPay®
Financial transaction processors, Heartland Payment Systems, created an innovative wireless payment app, specifically for use within institutions, like University and College campuses. Heartland asked ShadowBox Pictures to demonstrate for administrators and students how Heartland's "MyPay" application has become the most secure and convenient way for students to complete a variety of transactions typical in campus life.
Daiichi Sankyo Mechanism of Action MOA

Daiichi Sankyo
® DR-5 Mechanism of Action (MOA)
As researchers and developers of medications that improve lives, Daiichi Sankyo Oncology was determined to make a splash when they started marketing at international trade conferences. This "Pathway of Interest" is one of several requested from ShadowBox to be the centerpiece of exhibits at ESMO in Rome, Italy - and ASCO in Chicago, Illinois, USA. ShadowBox managed an international team of medical and marketing reviewers located in Europe, India, Japan, and the US throughout this project.
Urologic Oncology Roundtable Discussion

Metastatic Prostate Cancer Roundtable Video

Worldwide medical publisher Elsevier has been pushing to make their printed medical journals more digitally relevant with specialized content produced uniquely for the web. This multi-camera video roundtable discussion of thought-leaders within the Urology and Oncology specialties is one of three produced by ShadowBox, partnering with Cardinal Health Specialty Solutions on behalf of Elsevier's unbranded content sponsors.
Heartland Atlas Evolution

Heartland Payment Systems
®
Atlas

Financial transaction specialist, Heartland Payment Systems determined to modernize its entire sales process by providing their sales force with the custom-built ATLAS customer relationship management system. By automating repetitive tasks, and providing insight and analysis to each sales associate's data, ATLAS was introduced to a nationwide sales force as another natural step in the Evolution of Sales. ShadowBox conceived this opening, based on the theme of enlightenment presented in Stanley Kubrick's iconic film 2001: A Space Odyssey.
Horizon Blue Cross Blue Shield

Horizon Blue Cross
®
Horizon Blue Cross Blue Shield of New Jersey wanted their health insurance customers - and those who are seeking health insurance - to completely understand the advantages and responsibilities of the USA's Health Care Reform Act. Through their broadcast agency, ShadowBox animated a series of videos designed to educate consumers. Targeted broadcast messages were run to direct different audiences to custom landing pages on the website.
Providence Medical Technology

Providence Medical Technology

What better way to introduce the innovations of newly designed surgical technology than with 3-D animation. Medical device manufacturer Providence Medical Technology sought ShadowBox to create a virtual demonstration of their Dragon and Hydra lines of surgical instruments. Both animations ran in a loop in the Providence exhibit booth at the annual conference of the North American Spinal Society.
Janssen Pharmaceuticals

Janssen Pharmaceuticals
®
McNeil Neurologics asked global agency GSW-Worldwide to develop an interactive presentation to be used in conversation with neurologists and physicians. By having over 36 different :30-second patient profiles available, doctors were engaged and given the opportunity to view even the shortest example and respond about the general types of patients they are seeing in their practice. This large scale project was a successful conversation starter for reps and their physicians.
Living with ADHD

Living with ADHD

Continuing Medical Education has been a great way to update physicians and their practices about the current state of disease, diagnostic awareness, and treatment options. This 16-minute module presents an "anonymized" case-study of an actual patient with childhood ADHD. By watching patients, parents, and doctors talk directly to the audience, we get to hear their inner thoughts and experience. We also get to witness how important the approach in communication makes a difference in gaining a patient's trust, which can affect the success of diagnosis and treatment.
Aramark

Aramark
®
Aramark Corrections establishes contracts with government and private prison systems. Early and often, Aramark wants these organizations to understand that in order to provide quality food and services, their thinking about an inmate experience must go beyond simply serving food on the tray. This video introduces key executives in the company and how innovative thinking best serves each customer and allows Aramark to go beyond what is expected, and exceed every customer's expectations.
Tylenol

Tylenol
®
Regaining consumer confidence after a series of minor safety scares, McNeil Consumer Products started a TYLENOL® video channel on YouTube. This channel featured a weekly update to a series of videos conceived by agency D.i.D. Each episode provided consumers with helpful general information about types of minor discomfort. Presenters were medical professionals who worked in front of a green-screen, appearing in a virtual environment designed and animated in a simple style. Production of all 16 episodes was divided between ShadowBox and another production company, but this drawing style, developed by ShadowBox, brought stylistic cohesion to the entire series. Each episode launched with a light and friendly tone, welcoming consumers to view helpful options for how to respond to common health problems.
Risperdal Consta Administration Video

Risperdal Consta
®
Risperdal® Consta® was the first atypical anti-psychotic medication to be available as a long-acting therapy. This video served as an introduction to physicians and staff to better understand this new medication technology (extended release microspheres at 2:47), its preparation (5:06) and administration (11:18), and how dosing once every two weeks by injection helped schizophrenia and bipolar 1 disorder patients adhere to their drug regimen.
Merck Engage Interactive Conversation

Merck Engage
®
Interactive Conversation Starters

McNeil Neurologics asked global agency GSW-Worldwide to develop an interactive presentation to be used in conversation with neurologists and physicians. By having over 36 different :30-second patient profiles available, doctors were engaged and given the opportunity to view even the shortest example and respond about the general types of patients they are seeing in their practice. This large scale project was a successful conversation starter for reps and their physicians.
Firecrest

Firecrest
®
Data giant, Firecrest, asked ShadowBox to create a 16-panel video wall for their trade show booth. This curving fixture dominated the entire space, creating an incredible draw to the exhibit as silhouettes of life-size characters literally danced across the screen. The agency asked that special attention be given to the fire, smoke, and ash effects that were used to introduce and remove text on-screen.
Vein Clinics of America

Vein Clinics of America
®
This testimonial based video reaches out to physicians to recruit them to make a change in their career, and enjoy the personal and professional benefits of working within the Vein Clinics of America treatment network. With two cameras on each interview subject, the change of angle provides the viewer a different perspective on the typical "talking-head" video, and gave the client an opportunity to make edits where needed to maximize the personal impact of each statement.
Home Choice Partners

Home Choice Partners
®
Infusion Therapy specialists, Home Choice Partners, sought to refresh their brand in a crowded, but ever-growing marketplace for home fusion therapies. This attraction loop presented a bright and welcoming tone for discussion as it ran in a continuous loop high above their conference and meeting exhibits, as well as kiosks at community health fairs.
Vertex

Vertex
®
ShadowBox Pictures is frequently engaged by agencies to provide video for brand pitches. These videos are used to set and tone with the client and establish an understanding of the brand personality. They are often used to open meetings, or transition to brand analysis and creative discussion. Here is one clip,used to "punctuate" the pitch for business.