Shadowbox was approached by FanDuel to develop and execute memorable creative to help them cut through the clutter in a very competitive, $2+ Billion category. Our Direct Response campaign consisted of 4 separate concepts, each with a :60 and :30 spot, driving new players to the Fanduel site. We combined live action and animation to create the environments seen in the spots.
Balsam Hill wanted to marry the direct response concept with their higher-end brand to create a campaign that was still response focused, but communicated their quality, realism and selection in a higher end approach. We developed and delivered 170 versions for broadcast and digital, including web and Google TrueView applications.
BlueCross of Northeastern Pennsylvania®
Vein Clinics of America®