New Jersey Lottery®
Shadowbox was approached by FanDuel to develop and execute memorable creative to help them cut through the clutter in a very competitive, $2+ Billion category. Our Direct Response campaign consisted of 4 separate concepts, each with a :60 and :30 spot, driving new players to the Fanduel site. We combined live action and animation to create the environments seen in the spots.
Agency of Year
Balsam Hill wanted to marry the direct response concept with their higher-end brand to create a campaign that was still response focused, but communicated their quality, realism and selection in a higher end approach. We developed and delivered 170 versions for broadcast and digital, including web and Google TrueView applications.
Independence Blue Cross® With Dick Vermeil
Daiichi Sankyo® Corporate History
The Oncology division of Daiichi Sankyo, Inc. [USA] asked us to tell a story of their rich international history in oncology and research. ShadowBox wrote designed, and animated this unique “timeline” video, used in exhibits and shown in presentations. DSI liked this clean graphic style and use of stock elements to bring a face to a global organization. It has been modified several times for other specialty divisions within Daiichi Sankyo, Japan.
Greater Philadelphia Food Bank
ShadowBox Pictures is frequently engaged by agencies to provide video for brand pitches. These videos are used to set and tone with the client and establish an understanding of the brand personality. They are often used to open meetings, or transition to brand analysis and creative discussion. Here is one clip,used to “punctuate” the pitch for business.
McNeil Neurologics asked global agency GSW-Worldwide to develop an interactive presentation to be used in conversation with neurologists and physicians. By having over 36 different :30-second patient profiles available, doctors were engaged and given the opportunity to view even the shortest example and respond about the general types of patients they are seeing in their practice. This large scale project was a successful conversation starter for reps and their physicians.
OrthoMcNeil Pharmaceutical. Inc.