FOR IMMEDIATE RELEASE
PHILADELPHIA, May 21, 2019 — Shadowbox Pictures launches a new radio campaign for client J-B Weld Company. The new J-B Weld® broadcast radio commercials will feature a humorous ‘theater-of-the-mind” campaign series inspired by radio advertising legend, Stan Freberg.
“Radio is an underappreciated, but still very effective and efficient advertising channel” explains Jeff Young, President and Executive Producer, Shadowbox Pictures. “Mr. Freberg’s radio commercials, most notably from the 1960s, were in many ways more visual than the TV commercials of that time. Decades later, radio commercials seem to have forgotten storytelling, lost their humor, and for the most part, have become voice over announcements”, Young continued. “For the new J-B Weld campaign, we went back to storytelling and humor – with a bit of added sound effects for drama.”
“Last year, we launched a new J-B Weld TV campaign with iconic actor and comedian, Nick Offerman”, said Evan Eckman, Chief Marketing Officer for J-B Weld. “This year, with our new broadcast radio campaign and show sponsorships, as well as an expanded partnership with podcast giant, Adam Carolla, we’re reaching a much bigger audience than ever before”, Eckman continued.
“We hope this new radio campaign will be a big success for J-B Weld, and also inspire a renaissance of the audio commercial artistry that Mr. Freberg pioneered as a writer, director and actor”, Young concluded.
The new J-B Weld broadcast radio campaign can be heard nationally, with an initial run of four commercials, that include 30-second titles; “Zoo”, “Skydivers”, “Testing Lab” and “Spacewalkers”.
J-B Weld “Zoo”
J-B Weld “Skydivers”
J-B Weld “Testing Lab”
J-B Weld “Spacewalkers”
Production Company: Shadowbox Pictures
Executive Producer: Jeff Young
Sound Editing: Sandra Dillon
Voice Over: Clint Morrison
About Shadowbox Pictures, LLC
Shadowbox is full-service creative advertising agency in the greater Philadelphia, PA area, with an extensive client roster of leading consumer product and service companies. Shadowbox; Outside The Box | Inside The Brand.
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